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Storyboard18 | From brief to boycott: Is advertising being rewired for an era of intolerance?

Brands want to stick to a 'safe' narrative now and are scrapping progressive pitches out of fear of backlash. Is this the new normal?

ByTasmayee Laha Roy

Brands' cause du jour: Mental health

ByPriyanka Nair

'Indian companies are not homophobic, just ignorant': Parmesh Shahani

ByDivya J Shekhar

How to keep your brand from ageing

ByHarsh Pamnani

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