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Can the 4-minute Upma do a 2-minute Maggi?
Nestlé is betting big on ready-to-eat products under its blockbuster Maggi brand. Can poha and upma replicate the magic of Maggi?
ByRajiv Singh
How to successfully take an FMCG brand to market
ByRavi Wazir
How to protect and repair your brand from damage
ByHarsh Pamnani
Aunty Maggi turns into a Loch Ness monster!
BySanjeev Gupta

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