The rise of startups and the boom of app-based platforms in India have given rise to a new ecosystem of employment outside the formal employer-employee relationship. While the gig economy has been popular among blue-collar workers—delivery personnel and taxi drivers, for instance—there is huge potential for white-collar workers as well, due to increasing demand from industries that require project-specific consultants. India constitutes about 40 percent of the freelance jobs offered globally, with 15 million skilled professionals fuelling the ever-increasing demand for contract-based jobs.