What garners eyeballs in the virtual world? How to make the most of your online presence? Lodestar UM’s recent social media survey, Wave, identifies trends over the last two years that show how people access social media and how brands should position their pages to deliver the best experience. Here are the India-specific findings:
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(This story appears in the 13 December, 2013 issue of Forbes India. To visit our Archives, click here.)