Rs. 300,000,000,000 is the amount likely to be spent by the government, political parties and candidates for the Lok Sabha elections, according to the Centre for Media Studies. The projected expenditure makes the world’s largest exercise in democracy one of its most expensive as well, second only to $7 billion (about Rs 42,000 crore) spent for the US presidential elections in 2012.
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(This story appears in the 02 May, 2014 issue of Forbes India. To visit our Archives, click here.)