India's Top 100 Digital Stars 2023

World's Top-Earning Models

Published: Sep 9, 2013 06:22:58 AM IST
Updated: Sep 6, 2013 11:58:12 AM IST
World's Top-Earning Models

Supermodels are still earning less than they were before the recession, and their Victoria’s Secret deals, known for launching their careers, have gotten smaller. In response, the top earners are now globalising. “These girls understand that they can leverage their personalities and beauty into something more,” says Ed Razek, president of Limited Brands, Victoria’s Secret’s parent company. “It’s a smart business model.” And the brands they choose often have nothing to do with fashion: Bündchen earns millions from Sky HDTV and Oral-B, while Kerr has deals with Lipton tea and Bold detergent.

1. GiseLe Bundchen
Age: 33.
$42 mln
Partnerships with Chanel Beauty, Pantene, Grendene (footwear), Banco do Brasil

World's Top-Earning Models

2. Miranda Kerr
Age: 30. Australian
$7.2 mln
Victoria’s Secret, Clear Hair Care, Mango, Qantas,
David Jones

World's Top-Earning Models

3. Adriana Lima
Age: 32. Brazilian
$6 mln
Victoria’s Secret, IWC Schaffhausen, Mavi Jeans, Donna Karan, Miu Miu

World's Top-Earning Models

4. Kate Moss

Age: 39. British
$5.7 mln
Vogue Eyewear, Rimmel, Mango, Versace, Stuart Weitzman, Givenchy

World's Top-Earning Models

5. Liu Wen
Age: 25. Chinese
$4.3 mln
Estée Lauder, H&M, Tiffany, Diesel, Esprit, Balenciaga

Images: Bundchen: Larry Busacca / Getty Images; Kerr: Mario Anzuoni / Reuters; Lima: Getty Images; Moss: Luke MacGregor / Reuters; Wen: Michael Buckner / Getty Images

(This story appears in the 20 September, 2013 issue of Forbes India. To visit our Archives, click here.)

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  • Sharad Deshpande

    These Supermodels have reached the pinnacle of their modeling career by systained hard work, professional approach, physical fitness and mental endurance. I am disappointed that with all the buzz about beauty and fame of our Bollywood stars and ramp models, barring few if at all, they have failed to attract attention of the global business and advertising community! Why!!

    on Sep 13, 2013