If there’s one good thing about an economic crisis, it’s the bargains resulting from the fall-out. Good, that is, if you’re in a position to buy. And that was exactly the position in which Banco Santander found itself.
[This article is republished courtesy of INSEAD Knowledge
http://knowledge.insead.edu, the portal to the latest business insights and views of The Business School of the World. Copyright INSEAD 2023]