Naini is a writer at Forbes India, who likes to dabble in storytelling across all forms of media. She writes on various topics ranging from innovation and startups to cryptocurrency and agricultureâanything and everything that makes for an interesting story. Before her stint at Forbes India, she worked for close to a year at Outlook Business. With five years of work experience, she co-produces Forbes Indiaâs video series âFrom The Fieldâ and hosts the podcast âTeenpreneursâ. She also emcees at events and moderates panel discussions from time-to-time. Naini is a part of Forbes Indiaâs digital team, also handles Forbes Indiaâs Instagram account and helps plan events. An avid learner, she has completed her PGDM in Journalism from Xavier Institute of Communication and Bachelorâs of Mass Media from Sophia College for Women in Mumbai. Be it at work or home, you will not find her working without her headphones and work playlist. She loves trekking and travelling, experimenting in the kitchen, watching films and reading.
To bring more eyeballs to the UEFA Champions League football tournament, Sony Pictures Sports Network has roped in actor-director Farhan Akhtar for a marketing campaign, which will involve Akhtar travelling to Madrid to watch the tournament finals on June 1.
Akhtar, a football fan himself, says it’s an event he will tick off his bucket list. “It’s been a dream to watch the Champions League finals for many years now, and it’s finally coming true. No matter what I expect, it will surpass my expectations.”
To popularise the league in India, Sony launched a campaign called ‘My Reasons to Watch UEFA Champions League’, building up to the tournament’s knockout stage. It focuses on seasoned fans as well as occasional football viewers, who recount their reasons for watching the UEFA Champions League.
Sony Pictures Sports Network has obtained exclusive streaming rights for the upcoming Euro 2020 cup too. Rajesh Kaul, chief revenue officer, distribution and head – sports business, Sony Pictures Networks India says, “There has been a change in the appetite of viewers to watch good quality football. Last year, during the FIFA World Cup Russia 2018, we had 177 million viewers.”
Apart from football and cricket, the network is now focusing on international sporting events such as WWE, UFC, NBA and Moto Grand Prix motorcycle racing. Last year, it streamed the Commonwealth games, Asian Games and Australian Open as well. It has gained exclusive viewing rights for the 2020 Summer Olympics in Tokyo.
This year, the network has partnered with PVR Cinemas for the first time to screen the finals live on screens across five cities in India: Mumbai, New Delhi, Pune, Kolkata and Chennai. “The tournament experienced a considerable jump in viewership, and we have seen a 79 percent growth over the previous season, a testament to its popularity,” adds Kaul.