STANFORD GRADUATE SCHOOL OF BUSINESS—Consumer and environmental groups, angry over the spreading oil disaster in the Gulf of Mexico, are calling for a boycott of BP, the oil giant that owns the well gushing oil onto beaches and marshes. According to research by Phillip Leslie and Larry Chavis, boycotts do in fact work and they're something businesses should be concerned about.
This piece originally appeared in Stanford Business Insights from Stanford Graduate School of Business. To receive business ideas and insights from Stanford GSB click here: (To sign up : https://www.gsb.stanford.edu/insights/about/emails ) ]