Uorfi Javed talks about going from zero brands wanting to work with her to cracking big brand deals, despite her polarizing appeal
"No brand wanted to work with me. None of the designers, none of the brands. But it was really hard to ignore the numbers I started bringing to the table. Now I'm working with Amazon, I am working with Netflix, and there are big designers who want to work with me. There are some music companies too that have approached me. Everyone realizes that at the end of day its numbers, numbers and numbers." - Uorfi Javed
You can love her, you can hate her, but you certainly can't ignore her. From a television actor to one of the most talked-about content creators on social media, Uorfi Javed is like no other 25-year-old. The internet sensation is a polarising figure with fans and critics in equal measure. She doesn’t mind being trolled unlike many other content creators and influencers who find incessant trolling too much. She says, “I am going where I want to go. So it's good for me.”
While Uorfi's long-term goals include starting her own fashion and skincare lines, her short-term goals are pretty simple. She wants to stay consistent, own her mistakes, keep building the numbers and buy a Range Rover soon. She says she’s tired of being made fun of for using cabs.
In an exclusive chat with Storyboard18, Uorfi talks about her journey from being a nobody to somebody who brands want to work with today. From being shown the doors by designers to working with Amazon and Netflix, Uorfi talks about her journey, endorsements, cancel culture, gender bias and more.
Edited excerpts.