Propelled by a Super Bowl's stardust and the whims of the internet, Kelly Kay Green opened her way to becoming a self-described "self-made millionaire" by way of a misdemeanor and a Miami mug shot
Kelly Kay Green, an Instagram model who jumped onto the field during the 2020 Super Bowl, in Miami, June 13, 2022. “All of a sudden, I wasn’t just the hot girl or the girl that ran on the field,” she said. “I was a hot Instagram influencer that ran on the field and had worldwide attention.” (Rose Marie Cromwell/The New York Times)
MIAMI GARDENS, Fla. — Hours after her audacious act, Kelly Kay Green peered into the jailhouse camera that was, for all she knew, her last chance to be noticed. She had gotten her lips done for this moment, fixed her makeup just so. Her eyes did not betray the distress within.
She wanted to be famous, so she had donned a specially made dress, chugged a Coors Light for courage and dropped onto the turf at the Super Bowl here in February 2020. Arrested almost instantly, she feared that her ambitions of internet celebrity would lead only to a long, cold night in lockup.
“In my head at that time, I didn’t think I had made the news,” she said recently. “I was defeated.”
But 21st-century fame is quick to come, quick to go, often premeditated and nearly always magnified in a digital world where dubious behavior and rank voyeurism collide. And so, propelled by a Super Bowl’s stardust and the whims of the internet, Green opened her way to becoming a self-described “self-made millionaire” by way of a misdemeanor and a Miami mug shot.
“I saw an opportunity to capitalize, and I saw the power of virality,” Green, who turned 30 in June, said in the dispassionate tone of an executive.
©2019 New York Times News Service