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As the Nepal government's social media ban ignites protests, significant differences in social media adoption across South Asia create disparate cultural and business opportunities

Graphic of the day: South Asia's digital divide

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 As the Nepal government's social media ban ignites protests, significant differences in social media adoption across South Asia create disparate cultural and business opportunities.Amid recent protests, Nepal's 45.6% social media penetration rate takes on new significance. While Facebook and X (formerly Twitter) dominate in Nepal, Instagram has a smaller market share. See how the share of various social media apps varies across the South Asian region below.

As the Nepal government's social media ban ignites protests, significant differences in social media adoption across South Asia create disparate cultural and business opportunities.

Graphic of the day: South Asia's digital divide

As the Nepal government's social media ban ignites protests, significant differences in social media adoption across South Asia create disparate cultural and business opportunities

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