Name: Sudhir Dhingra
Profile: Chairman and managing director of apparel maker Orient Craft
He Says : “See where customers are headed next, not where they are today. You cannot become the business. You need to step aside and observe deeply”
(This story appears in the 30 April, 2010 issue of Forbes India. To visit our Archives, click here.)
i am very much impressed....if the orient craft chairman can face such a situation..that he has no money for grocery ,then my problem is nothing...what i am facing.
on Feb 21, 2015just want to thank u sir for letting me live my dream.. and this story again filled me with more zeal n enthusiasm to fulfill all... want to learn from as much as u can..
on Nov 13, 2012It is inspiring for me, I have learnt very good things from this articles
on Sep 13, 2012SIR. JUST WANT TO TELL U ONE THING.. I SALUTE U WHT A MAN YOU ARE.REALLY A LEGEND
on Jul 7, 2012Hats off to a person who has survived all odds
on Mar 31, 2012The article is truly inspiring, no doubt. However he has forgotten people who stood by him through thick and thin. Wish he had been little considerate!!
on Oct 14, 2010Truly phenomenal story. To me this article seems to be one of the most encouraging articles I have ever read of big business tycoons. It factually educates how one should never let himself down in bad times and keep fighting until he has defeated such time. Eventually, it gives assurance to the people of OC that, their future is well secured and is bright too which in turn leads to extreme stability.
on Oct 12, 2010Hats of for the narration. Hearing the story from the man himself, must say you did justice to the sentiments. Mr Dhingra is an institution in himself, his working style and vision are aspirational.
on Oct 12, 2010A nice piece on the turmoils a business can go through and how it can recover when a passionate leader is behind it.
on May 24, 2010Dear Subroto,Yes, it is important to decipher your customer's future needs and gear up to be the first to deliver when that need arises. It is something akin, to your philosophy - connecting the dot's forward. Best, Lubna
on May 4, 2010The article is well narrated. It gives us a clear picture about the ups & downs of any business and tells us about how well we should be pre-equipped & vigilant to face any challenging scenarios in business.
on Apr 29, 2010Please ask him or other textile exporters, why they don't export to Australia? Australia has its own fashion brands, and Indian companies can easily fill their orders!
on Apr 17, 2010Your art of extracting the right information is to be applauded, Sir. Also congrats to Sudhir - may his tribe increase! Thanks for this thought-provoking article. Srini
on Apr 16, 2010It is very well captured inspiration in form of words. The case in point is that in a industry which is so individual led and carries a stigma of non-professional approach, here is someone who cares not only for present of 25,000 families but wants to secure their future as well. Kudos to Mr. Dhingra.
on Apr 16, 2010