Evolution of India, through beauty industry filter

Forbes India's latest issue highlights that the Indian beauty market is evolving beyond traditional products like soaps and lipsticks, driven by a shift towards self-care and investment in small luxuries. The industry is seeing significant demand even in tier 2 and tier 3 cities, influenced by social media and quick commerce. In this cover story podcast, Neha Bothra discusses the rapid growth and transformation of India's beauty and personal care industry