ESMT
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On cyber attacks and the accidental war
While rumors of possible cyberattacks have existed for years, a consequence of the IT modernisation of many nuclear arsenals is that these threats are becoming increasingly clear
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Economic and financial challenges for the European Union in 2017
The following open lecture, "Challenges for the European Union in 2017," was presented by economist Nicolas Véron at ESMT Berlin on January 24, 2017. While not a verbatim transcript of the presentation, it is based on Véron's oral delivery and his unpresented but prepared notes.
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7 'must do's' for successful luxury goods marketing
Here are the things that brands need to focus on in order to design and market a true luxury experience
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How to hide bad news
How organisations deal with errors is critical but few seem to be able to do it well, writes a business school professor and expert
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How companies can tap sustainability to motivate staff
CB Bhattacharya, the Pietro Ferrero Chair in Sustainability, ESMT Berlin, shows how global players like Unilever and IBM have transformed 'doing good' into employee engagement worldwide