Archive

Born to be online

Digital-first brands have the capacity to disrupt their brick-and-mortar counterparts

Here's to the crazy ones

How a clutch of online-first brands has disrupted the traditional way of doing business by shunning the herd mentality and listening to their heart

Direct to millennials, in Bharat

The growth of online-first brands is coming from outside top metros, and is driven by millennials

Mamaearth: A baby care brand grows up

After carving a niche in the baby care segment with toxin-free products, Mamaearth has quickly evolved as a personal care brand

Rebel Foods: On cloud nine

How Rebel Foods found a silver lining in cloud kitchens, and is churning out a battery of ₹100-crore online-only food brands

How Beardo disrupted the men's grooming market

Founded in 2015, the direct-to-consumer brand began with serving up products for beards, before evolving into a full-stack men's grooming company. Its pace of growth caught attention, leading to an eventual buyout by Marico

Wakefit: Going beyond the bedroom

After disrupting the sleep industry by selling mattresses online, Wakefit is now transforming into a home solutions company. Can it move from the bedroom to all rooms?

Vahdam Teas: Can the online tea empire replicate its success at home?

How Vahdam Teas cracked the code by pitching the India story abroad. Will this work back in India?

Noise Electronics makes a high-decibel show

How consumer electronics brand Noise quietly carved a niche among millennials by offering smart wearables and audio products

Sugar cosmetics: Lips don't lie

How Sugar Cosmetics identified a niche and got a dominant portion of sales from lipsticks

H-1B ban: Indian tech services go global, hire local

Giants such as Infosys and Wipro have been ramping up local presence in the US, their biggest market, and experts say the recent H-1B ban will be more of an irritant than a challenge in the long run

How Covid-19 will affect impact investing in India

Geeta Goel, country director, India, of the Michael & Susan Dell Foundation, talks about the need for responsible capitalism

Sajjan Jindal sees $100 billion opportunity for the Indian industry

Chairman of JSW Group, on avoiding dependence on Chinese imports, the likelihood of the economy picking up from October and opportunities during the coronavirus crisis

Workspace odyssey: Returning to work in a new world

A band jamming over video calls, an entrepreneur moves office to her dining table: What going back to work means in a pandemic

The economic potential of women self-help groups

Leveraging the potential of women self-help groups for economic revival calls for bridging the digital divide, building scalable programmes, and creating targeted interventions for the most vulnerable

K-Pop's big hit gets hit big

The company behind K-pop Sensation BTS is trying to keep Covid-19 from stopping the music

Billionaire behind world's largest toymaker bets on spuds

Hong Kong billionaire Francis Choi, who got rich making toys, is looking to add to his fortune by moving upstream into biodegradable plastic

Thoughts on brands

Decoding the differences in Scottish whisky

Ewan Gunn, Diageo Global Whisky Master, talks to Forbes India about Scotland's famed whisky-producing regions, their natural differences, and how they reflect in the nuances of its blends