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Meet the man who designed the new jerseys for Indian cricketers

With the Test jersey selling out on kit sponsor Adidas's website in two days, it's evident that designer Aaquib Wani's focus on simplicity and comfort has gone down well with Indian fans

Nike vs adidas: Which sports brand will win the battle for designer fashion?

5 innovative ways NFTs are replacing traditional loyalty programs

ByPraphul Chandra

Adidas sells Reebok to Authentic Brands for $2.5 billion

Marketing and branding: How to build a strong brand identity

ByHarsh Pamnani

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Is preaching to the choir bad marketing?

ByShubhranshu Singh

One, two, unbuckle my shoe: Why the Adidas-Reebok gambit failed

Four predictions for marketing in the 2020s

ByAbhik Choudhury

Only modern supply chains will work in the age of customer experience

ByRejin Surendran & Prasad Rai

Adidas sells diversity, but black employees say it doesn't practice it

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A Mercedes Sofa, Glenlivet's new mystery whisky and other luxury possessions

How customer experience is influencing product development

Can retailers afford to ignore omni-channel strategy in today's age?

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