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Meet the man who designed the new jerseys for Indian cricketers
With the Test jersey selling out on kit sponsor Adidas's website in two days, it's evident that designer Aaquib Wani's focus on simplicity and comfort has gone down well with Indian fans
ByMohsin Kamal
Nike vs adidas: Which sports brand will win the battle for designer fashion?
ByAFPRelaxnews
5 innovative ways NFTs are replacing traditional loyalty programs
ByPraphul Chandra
Adidas sells Reebok to Authentic Brands for $2.5 billion
Marketing and branding: How to build a strong brand identity
ByHarsh Pamnani
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Is preaching to the choir bad marketing?
ByShubhranshu Singh
One, two, unbuckle my shoe: Why the Adidas-Reebok gambit failed
ByRajiv Singh
Four predictions for marketing in the 2020s
ByAbhik Choudhury
Only modern supply chains will work in the age of customer experience
ByRejin Surendran & Prasad Rai
Adidas sells diversity, but black employees say it doesn't practice it
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A Mercedes Sofa, Glenlivet's new mystery whisky and other luxury possessions
ByForbes India
How customer experience is influencing product development
ByOracle
Can retailers afford to ignore omni-channel strategy in today's age?
ByWeSchool

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