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Throwback: How Thums Up defended against a global giant
Earlier this year, Coca-Cola Company-owned Thums Up turned into a billion-dollar brand as it repositioned for a new generation of consumers. But it was decades of toofani that gave the brand its thund
BySubodh Tagare,S Vejay Anand
Storyboard18 - Decoding Shah Rukh Khan's toofani comeback
ByTasmayee Laha Roy
Marketing and branding: How to build a strong brand identity
ByHarsh Pamnani

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