young hou

Advertisement
Forbes List Logo
The cost of conviction: Consumer response to CEO activism
As CEOs increasingly wade into controversial social and political issues unrelated to their core businesses, there is need to understand why consumers react to CEO activism
ByDarden School of Business
Take a stand or sit one out? CEO activism and partisan consumer behavior
ByDarden School of Business

Explore More Tags

gst (12)apple (4)donald-trump (4)fashion (4)healthcare (4)automobile (3)economy (3)gig-economy (3)giorgio-armani (3)leadership (3)
Advertisement
Advertisement
Advertisement

Latest News