Google is trying to present itself as a cheaper and less restrictive option for independent sellers and is focused on driving traffic to sellers' sites, not selling its own version of products as Amazon does
Christina Stang, the owner of Fritzy’s Roller Skate Shop in San Diego, Calif. on March 6, 2021. Stang avoided selling on Amazon because of its fees, but now Google has suspended her account because of a discrepancy in shipping costs. Google presents itself to independent sellers as cheaper and less restrictive but it is not clear whether it can change people’s habits of going straight to Amazon; Image: John Francis Peters/The New York Times
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