Unfazed by the softening of the global premium smartphone market, which dipped 6 percent year-on-year in the second quarter this year—making it the second consecutive quarter of shrinking volumes—handset makers in India are putting up a brave front. They have announced a battery of launches across the mid-and-premium segments to light up the festive season.
Leading the pack is old warhorse Samsung, which is finally launching its much-touted foldable smartphone. The rest—all Chinese rivals—too have ensured that they load their handsets with attractive features to lure buyers. With the Chinese and American markets showing signs of a slowdown, India offers hope to the embattled global smartphone makers. Here’s a peep into what one might expect this festive season.
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