Rajiv is based out of Delhi-NCR and writes stories on startups, corporates, entrepreneurs of all kinds, and yes, marketing and advertising world. His ‘historic feats’ include graduation in history from Hansraj College, master's in medieval Indian history from Delhi University, and PG diploma in journalism from Bharatiya Vidya Bhavan. Another forgettable achievement was spending over a decade at The Economic Times as his maiden job. For the first seven years, he learnt the craft on the desk, and the remaining years were spent unlearning and writing for Brand Equity and ET Magazine. What keeps him going, and alive, apart from stories is the heavenly music of immortal legend RD Burman.
Unfazed by the softening of the global premium smartphone market, which dipped 6 percent year-on-year in the second quarter this year—making it the second consecutive quarter of shrinking volumes—handset makers in India are putting up a brave front. They have announced a battery of launches across the mid-and-premium segments to light up the festive season.
Leading the pack is old warhorse Samsung, which is finally launching its much-touted foldable smartphone. The rest—all Chinese rivals—too have ensured that they load their handsets with attractive features to lure buyers. With the Chinese and American markets showing signs of a slowdown, India offers hope to the embattled global smartphone makers. Here’s a peep into what one might expect this festive season.