Sony chief executive officer Kenichiro Yoshida unveils the Sony Vision-S SUV prototype electric vehicle during the Sony press conference ahead of the Consumer Electronics Show (CES) on January 4, 2022 in Las Vegas, Nevada. - Sony unveiled a new prototype of its Vision-S electric vehicle and announced the founding of a company to explore jumping into the rapidly growing market. (Photo by Patrick T. FALLON / AFP) Tokyo, Japan: Sony is teaming up with automaker Honda to start a new company that will develop and sell electric vehicles, the electronics giant said Friday, its latest step into the rapidly growing sector.
Major global carmakers are increasingly prioritising electric and hybrid vehicles as concern about climate change grows.
Sony's news comes on the heels of a January unveiling of a new prototype, its Vision-S electric vehicle, and the announcement that its new subsidiary Sony Mobility will explore jumping into the sector.
Sony Group said in a statement Friday that the two Japanese names hope to establish their firm by the end of this year, calling it "a strategic alliance".