MyMuse, founded by Anushka and Sahil Gupta, are tackling this with tongue-in-cheek marketing and creative euphemisms, which they say make the adult products seem less intimidating and encourage first-time buyers
Products available at MyMuse, a start-up engaged in using adult toys and cheeky adverts to challenge long-held taboos around sex in India. (Credit: PUNIT PARANJPE)