Forbes India 15th Anniversary Special

LinkedIn reveals three-pronged strategy for India

The professional networking platform launched three products tapping into the country's manpower need and startup landscape

Debojyoti Ghosh
Published: Sep 12, 2016 06:23:19 PM IST
Updated: Sep 13, 2016 12:27:04 AM IST
LinkedIn reveals three-pronged strategy for India
Akshay Kothari, country manager and head of product, LinkedIn India

LinkedIn on Monday announced a slew of initiatives to boost its presence in India, the second-largest market for the professional networking platform outside its home market the US. With over 37 million members in India, one of its fast-growing markets globally, LinkedIn’s initiatives were aimed at broadening its existing network of professional database.

The company launched a mobile site ‘lite’ that claims to provide better access and experience to its users even in areas of slow connectivity. The company said that the product was built in India with a focus on speed and access to any mobile device. The product will be available to all its members in the country in the next few weeks.

“India is a vital market for LinkedIn. While LinkedIn has grown multiple folds in India since we started operating here 6 years ago, there’s so much more we want to do here. We are committed to India and to boosting our ability to deliver value to even more members and be a part of their professional growth journey, by investing and innovating locally,” said Akshay Kothari, country manager and head of product, LinkedIn India.

Following its pilot launch in November 2015, the company is opening up its ‘placements’ product to students across colleges and universities in the country. Students can now log on to the site to take an online assessment test, which gives them direct access to job postings across 35 top companies in India. LinkedIn has partnered with companies such as Aspiring Minds, CoCubes, HackerRank and Wheebox to conduct the assessment tests. The product is currently live.

Tapping into the burgeoning startup landscape in the country LinkedIn also launched a ‘starter pack’ which is aimed towards startups and small and mid-sized businesses (SMBs). As part of the product it would offer hiring, marketing and learning solutions to startups and SMBs at a lower rate. “This package will be provided to 100 promising SMBs and startups, on a first-come, first-serve basis, in the initial pilot launch phase,” LinkedIn said in a statement.

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