In an exclusive chat with Storyboard18, Iván Markman, Chief Business officer, Yahoo, shares how they are going to be focusing on the areas of meaningful connections with consumers
Iván Markman, chief business officer, Yahoo, believes 'commerce everywhere' is going to be one of the emerging trends.
Iván Markman joined Verizon Media in early 2019 as its chief business officer. Later, when Verizon media became Yahoo again in September 2021, he filled in the same role at the newly constituted Yahoo. After a successful start, there is no denying that Yahoo’s path has been full of twists and turns after many significant changes in the platform. Most recently, some of the Yahoo assets nested under the former Verizon Media umbrella have undergone a huge change. In an exclusive interview with Storyboard18, Markman tells us what this new Yahoo looks like, what’s the way forward, and what are users and brands looking for.
Edited excerpts.
Q. What are the new focus areas for the new Yahoo?
We are a large scale publisher with millions of users around the world. And we have a large and growing business across ad tech, search, and so on. So the new Yahoo is that search engine and we are stronger than ever, backed by the might of Apollo Funds around the world. We are going to focus on the areas of meaningful connections with consumers, and helping that connect advertisers and publishers for growth in the ever-evolving ecosystem of more immersive experiences in the ‘cookie less’ world.
Q. And what are the growth opportunities that lie ahead for you?