EY
EY
Author
EY is a global leader in its Assurance, Tax, Transaction and Advisory services. It develops leaders who team up to deliver on their promises to all its stakeholders. In doing it plays a critical role in building a better working world for their people, their clients and their communities. EY refers to the global organization and may also denote one or more of the member firms of EY Global Limited, each of which is a separate legal entity. EY Global Limited, a UK company, which is limited by guar
TechnologyClick fraud: A bane of contention in the digital ad ecosystem
“Click fraud” leads to an inflated number of ad views to generate higher revenue through the “cost per click” or “cost per impressions” model
Advertisement
Advertisement
Advertisement