
Sanjay Bapat
Author
Sanjay Bapat is the founder of CSRidentity.com and IndianNGOs.comHe started his career on the shop floor of Godrej Soaps after his engineering and followed it up with an MMS from Mumbai University. Later he worked in the advertising industry. In his last job, he worked on Social PR for P&G’s PEACE programme, introduced International Business Simulation Games from MCC International, Amsterdam, worked on India Young Business Achiever Programme to identify first generation entrepreneurs below 40 an
Business & StrategyChallenges of the 2% CSR Paradigm
Corporates demand financial accountability from their NGO partners. But the boot will soon likely be on the other foot, with higher financial outlays, investors are sure to ask companies for similar accountability on how the money is used.
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