Chinese Checkers
Li Ning and the Delicate Art of Going Upmarket
To my mind, the company is making a fatal mistake. It would be foolish to ignore the opportunity in your own backyard, loosen your grip on your strongholds and go head to head with the giants on their home turf. The US debacle has shown that it is premature for Li Ning to do that
Django Chained - and Why Hollywood Loves China
English entertainment options in Beijing are few. Besides China has a painful quota on the number of Hollywood movies that can be released here
The curious case of James Bond and Huiyuan Juice
While Hollywood is courting China for reasons that are not hard to fathom, Chinese brands advertising through Hollywood movies is a an interesting trend
A Tale of Two Fengs
The story of two Chinese entrepreneurs who are united by their name and their high ambitions
A Nation of Shopping Freaks
How Chinese e-commerce companies are making shoppers go crazy with their promotions, offers and special sales
The Tricky Science of Adopting Chinese Names
Finding the right Chinese name for a company is fast becoming a science. There are many dos and don’ts
