Startup
TGR: Understanding Terminal Growth Rate for startup valuation
Think of the Terminal Growth Rate as more than just a figure on a spreadsheet—it's a vital part of determining whether the growth plans are on track
Beyond metro hubs: India's new startup frontiers
Over the past five years, the startup growth rate in Tier 1 cities has plunged by 25 percent, while Tier 2 cities have experienced a 15 percent upsurge
How gig workforce can help build India's next most valuable startups
It takes a dynamic and result-oriented workforce to thrive in the competitive market. Considering startups must remain agile in the face of consumer behaviour and funding winter, deploying a gig workforce comes with unique benefits
How to use storytelling to build your startup's culture
To attract great talent, a startup has to create a great culture and market it well through stories. Here's how founders can begin
Why Indian startups need corporate governance
A healthy balance between the interests of different stakeholders, including the promoters, shareholders, employees, and customers, is at the heart of corporate governance. Good governance is imperative, even for startups, and not a matter of choice
A beginner's guide to pitch startup ideas to investors
An outline to launch a business for all those who don’t have an MBA degree from a fancy B-school, because that should never come in the way of getting a good deal
From cash crunch to conflicts with investors: The early signs of crumbling businesses
If people think that a company is set for success by getting access to money, they are mistaken. As is often the case, many companies that look promising today might not last in the future
What investors are looking for in Indian smart wearables startups
Consumer wearables have become more than just a fashion statement and Indian startups are ready to take a piece of this pie. Here's what investors are looking for when they are keen to support a consumer wearable startup
Note for agencies: How to write the perfect creative brief for startups
The client is the parent, and the agency, a babysitter. It is the agency's job to understand the client and their product's personality, and the result they are looking for, to do justice to a creative brief
How India's startup landscape changed in 2020
Although Covid-19 delivered a brutal hand to the startup ecosystem, it has also been a catalyst for many—to reimagine, reengineer and refocus