kellogg school of management

Customers will pay more for products that feature diversity in ads

When an ad features people of different ages, races, genders, or nationalities, consumers believe the brand offers greater variety and is more creative

ByKellogg School of Management

For girls, early exposure to entrepreneurship can be a game-changer

ByKellogg School of Management

What drives corporate activism?

ByKellogg School of Management

It literally pays to love your work

ByKellogg School of Management

For home deliveries, faster isn't always better

ByKellogg School of Management

Take 5: Doing business in a warming climate

ByKellogg School of Management

Forget retirement. Think "rewirement."

ByKellogg School of Management

Why do prices rise like rockets ... but fall like feathers?

ByKellogg School of Management

Beware the "bad-influencer effect"

ByKellogg School of Management

Take 5: Work is changing. What does the future hold?

ByKellogg School of Management

Want to connect with your audience? Stop trying to impress them

ByKellogg School of Management

Here's a cost-effective way to tell if your digital ads are working

ByKellogg School of Management

The dos and don'ts of regulating AI

ByKellogg School of Management

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