Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election
Forget stars and numeric ratings: a review's language offers better clues to a product's quality and likely success
A new study looks at what happens when parental and professional identities collide
To start, recognise that entire teams—and not just individuals—require clear feedback.
Transgressions, such as treating workers badly, resonate differently when it's a startup versus an established company.
A comprehensive new study finds that investors reward some—but not all—efforts
4 things for brands to consider as inflation provides more opportunities for growth
Turns out, there's a "special sauce" that can help you get there. But expertise can also come with a curse
It's not about changing your style—you'll just need to kick things up a notch
From innovation challenges to sales competitions, contests offer a powerful way to incentivize teams and individuals
Companies want to be ahead of the curve on this