Kellogg School of Management
-
Could aligning with a star help your brand?
Celebrity brands are on the rise. Here's what to know before you pursue a famous business partner
-
Do you overprepare? Here are 4 ways to curb this perfectionist tendency
Women are particularly susceptible to the overpreparation trap, argues Ellen Taaffe in this excerpt from her new book, The Mirrored Door
-
How to prepare for AI-generated misinformation
"We have to be careful not to get distracted by sci-fi issues and focus on concrete risks that are the most pressing"
-
3 traits of successful market-creating entrepreneurs
Creating a market isn't for the faint of heart. But a dose of humility can go a long way
-
Entrepreneurship through acquisition is still entrepreneurship
ETA is one of the fastest-growing paths to entrepreneurship. Here's how to think about it
-
Where is commercial real estate headed next?
Experts discuss the latest trends, from demolishing office space to repurposing malls (again) to riding out the end of the warehouse boom
-
What should leaders make of the latest AI?
As ChatGPT flaunts its creative capabilities, two experts discuss the promise and pitfalls of our coexistence with machines
-
Why are products marketed to women sometimes more expensive?
A new study upends popular assumptions about the "pink tax"
-
Leaders, don't be afraid to admit your flaws
We prefer to work for people who can make themselves vulnerable, a new study finds. But there are limits
-
Take 5: How fear influences our decisions
Our anxieties about the future can have surprising implications for our health, our family lives, and our careers
-
If your favorite app disappeared, how would you spend that time?
Knowing whether users migrate to other apps or simply cut back on screen time is critical for understanding competition in the "attention economy"