Kellogg School of Management
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How has marketing changed over the past half-century?
Phil Kotler's groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward
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How to talk about selling your startup without causing everyone to panic
An excerpt from the new book Exit Right explains why you should have the "exit talk" early and often
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SPACs: What you don't understand can cost you money
A Kellogg professor offers his perspective on why these investment vehicles can be losing propositions for many casual investors
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Do people really understand your data visualizations?
Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?
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3 tips for taking your family business public
Navigate this decision carefully, and you could have the best of both worlds
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Can larger loans help small firms grow?
Sometimes. But it turns out that lenders are bad at figuring out which businesses will benefit
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Why are some people more reluctant to network than others?
The key seems to be how people perceive their own success and professional value
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How much do campaign ads matter?
Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election
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The internet is awash in positive product ratings. Here's how to decipher the good from the great
Forget stars and numeric ratings: a review's language offers better clues to a product's quality and likely success
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Working parents feel pulled in two directions. What does this mean for companies?
A new study looks at what happens when parental and professional identities collide
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3 skills new managers need to succeed
To start, recognise that entire teams—and not just individuals—require clear feedback.