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Forbes India 13th Anniversary: Rewind of Key Milestones of India's Corporates and Startups
A rewind of the key milestones in India's corporates and startups, through the lens of 13 years of Forbes India
Leadership
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From Barabanki to Kalimondir to Raigarh, small towns are new playing ground for beauty brands
A raft of new-age beauty brands is stomping the yards of the hinterland and wooing the users in Tier II, III and beyond with lip-smacking products, offers, and glittery stories
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Eyeshadow in 30 mins or less: The quick commerce overhaul of beauty products
Potatoes, onions and eye shadow, please. More Indians are adding beauty products to their carts on quick commerce platforms, for delivery within 10 to 30 minutes, causing a retail channel overhaul
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Not just K-Pop, Indians are in love with Korean self-care too
Skin care and beauty brands from South Korea are riding high on demand from India fuelled by multiple factors
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Why decision making should be a combination of data and hunch
In the Indian context, due to the significant unorganised sector, neither the lipstick nor the underwear theory is likely to give a reasonable estimate of the economic situation
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Madan Sabnavis on India's lipstick effect
The economics of the beauty industry in India is being shaped by post-Covid consumer demand and corresponding supply, the chief economist of Bank of Baroda, and author, Corporate Quirks: The Darker Side of the Sun, writes
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How India's ayurvedic beauty brands are extending their reach beyond India
Indian beauty brands are shifting the narrative and redefining the beauty landscape by bridging a crucial gap global brands often overlook
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Beauty becomes conscious: Clean ingredients, little or no chemicals
As consumers become more aware of ethical and sustainable parameters, brands are rushing in with innovative ingredients, techniques and packaging
Column
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Tech, social media, quick commerce are reimagining the beauty business
A rash of D2C brands along with tech-driven recommendations—think personalisation, courtesy of artificial intelligence-are finding their way not just into the snobby salons of South Mumbai and South Delhi, but also the dusty markets of smaller towns and cities
Take One: Big story of the day
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India is a key market for us: Sanjay Sharma on Nars Cosmetics' arrival in the country
The country head of Shiseido India on why global luxury beauty brand Nars Cosmetics is betting on the country to drive growth in the next decade
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