Sports UnLtd
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Tata Communications and its foray into sports broadcasting
Sports UnLtd podcast: Tata Communications has been the broadcast partner for over 80,000 live sports events across multiple geographies. Why did the telecom company move to sports broadcasting and how is the market shaping up?
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World Pickleball League: Will India play ball?
Tennis ace-turned-entrepreneur Gaurav Natekar is launching the country's first professional league in a sport that's starting conversations around the world. What's the plan for the six-franchise tournament scheduled for early 2025?
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From World Cups to the Olympics, the rise and rise of sports tourism
Indian sports fans are no longer content with watching the action on the screen; they are hotfooting across the world to watch their favourite athletes live. Monish Shah, the founder and CEO of DreamSetGo, a luxury sports travel company, explains why sports travel is on the upswing
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Suhail Chandhok and his plans to scale up U Mumba
From a player to a broadcaster—Chandhok has had a 360-degree vision of the sports ecosystem. How will he draw on his long career in sports to lead three franchises—kabaddi, chess and table tennis—into greater scale and impact?
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100 million users and counting: How FanCode's digging deep into sports streaming
In five years, the digital sports platform has inked deals with key stakeholders like PGA, F1, and streamed premier tournaments like the hockey and rugby World Cups. What's Fancode's strategy to scale up further?
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Inside the Rajasthan Royals high-performance centre that groomed Sanju Samson, Yashasvi Jaiswal, Dhruv Jurel
A number of cricketers playing for the national team have sharpened their game at the high-performance centre in rural Nagpur, powered by the Jaipur-based IPL franchise. Zubin Bharucha, the director of high performance for the Rajasthan Royals, takes us behind the scenes
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Beyond cricket: How brand RCB is being built
The men's team is yet to win an IPL title, while the women's team has only recently been the WPL champions. Yet, RCB has managed to build one of the largest fanbases and landed some of the biggest sponsorship deals. What makes the cricket franchise such a coveted brand despite an IPL title drought? Rajesh V Menon, the VP & head of RCB, shares his thoughts
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Why the IPL is growing despite a tough economic climate
The domestic franchise league often generates skyrocketing valuations and multi-crore deals. How does one make sense of the numbers, and what makes IPL such a lucrative proposition? Nikhil Bardia, the head of RISE Worldwide, which has helped stitch over 50 brand deals ahead of IPL 2024, answers
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The mind coach who helped Jacques Kallis and Virat Kohli out of a slump
Paddy Upton has the 2011 cricket World Cup title and the confidence of a number of elite athletes in his bag. Virat Kohli has credited Upton with helping him find perspective through a prolonged bad patch. Hockey India, too, had roped him in to work with the men's team ahead of the Champions Trophy and the Asian Games. In this episode, the acclaimed mental conditioning coach talks about how top sportspersons can deal with failure and why leadership must not be a dictatorship
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Cricket and team sports: The growth strategy for Delhi Capitals co-owners
GMR Sports has a stake in India's burgeoning sports ecosystem with six franchises in its portfolio. PKSV Sagar, CEO, GMR League Games Pvt Ltd, shares the group's expansion plans, how it's fostering indigenous sports and why it's important to not compare other sports leagues with the IPL
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From the World Cup to the WPL: Charlotte Edwards and her Midas touch
One of the most iconic cricketers, Edwards's records as a player and a coach are equally enviable. She's captained England to two World Cup titles and Ashes series, and has also coached multiple T20 franchises around the world to the top spots. The head coach of the Mumbai Indians in the WPL, Edwards led the team to victory in the inaugural edition last year. As the second season is about to commence, Edwards explains why the tournament is a gamechanger for women's cricket