Sports UnLtd
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Infosys has been at the heart of reimagining tennis: Sumit Virmani
The global CMO of the IT bellwether on how its tech platform has democratised analytics for ATP players, while also giving the fans an immersive experience
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How Infosys is reimagining tennis
Since 2015, Infosys has partnered with the ATP, and Grand Slams Australian and French Opens, to enhance their tech and digital offerings for both players and fans. This August, it roped in icons Rafael Nadal and Iga Swiatek as its brand ambassadors. Sumit Virmani, the company's executive vice-president and global chief marketing officer, who has been at the forefront of the project, shares how the IT behemoth is shaping the global sport
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The ODI format is under threat and bilaterals have become sterile: Gary Kirsten
Gary Kirsten, the former South African batter who also coached the Indian cricket team to its last ICC ODI World Cup, on the evolution of modern-day cricket, and why the onslaught of franchise leagues and T20s might not be a bad thing
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Gary Kirsten on the evolution of cricket and the parallels between business and sport
Gary Kirsten, former South African batter and the man who coached India to its last ODI World Cup title, says the ODI format might be under threat as franchise cricket starts to take precedence. But even as the longer formats are losing the battle of eyeballs to the shortest one, T20 cricket has ensured the spread of the game across the globe, where countries like Ireland and Scotland are fielding highly competitive teams. And that's a great thing, he says