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Impact of scandals on the real and notional value of brands
Controversies surrounding fintech startup BharatPe and its handling of the crisis is one for the books. Perhaps filed under the chapter 'What not to do'.
ByTasmayee Laha Roy
Storyboard 18 - BharatPe fiasco: A look at how brands could tackle founder-led controversies
ByTasmayee Laha Roy
Our top reads of the week
ByForbes India
BharatPe redefined India's payment ecosystem. The unicorn now wants to challenge India's banks
ByManu Balachandran
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