Controversies surrounding fintech startup BharatPe and its handling of the crisis is one for the books. Perhaps filed under the chapter 'What not to do'.
For companies young and old, scandals can impact the brand in many ways, chipping away at both notional and real value in the short and long run. Image: Madhu Kapparath
There’s no such thing as bad publicity, they say. But is that always true? Not at least in the case of Indian fintech company BharatPe. A little over a week ago, a LinkedIn post by a person named Karan Sarki, who claims to be an employee of the company, created quite a buzz. In his post, Sarki alleged that he was not paid his March salary and his reimbursements were due since December 2021.
What followed was an avalanche of screenshots, tweets, Facebook posts, likes, comments and all that social media has to offer to viral content. Among the thousands of reactions and memes that came in for his post, there were also comments by not just Ashneer Grover himself but also the senior management of the company. Even with apologies issued later, Sarki’s post did what it did—create more negativity around the company.
Even after exiting the organisation, Grover continues to 'haunt' BharatPe, said experts. They are also citing this to be a perfect example of poor crisis management.
“Startups have a notional value and a real value. Scandals and scams often impact the notional value of startups which may later lead to a drop in real value,” says Pankaj Raina, Managing Director, Zephyr Peacock India.
According to him, the moment a scandal is unearthed, the company should initiate actions to stabilise the business to preserve value. The second most important action for a company in a situation like that of BharatPe is to put forward a face that will be responsible for running the show thereafter.