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When it comes to investing in product innovation, large CPG companies could learn a lot from their smaller competitors
New research suggests that, instead of aiming for big breakthroughs, large companies should focus on incremental but meaningful improvements
ByKellogg School of Management
Men from Mars, Women from Venus, and Veet?
ByRajiv Singh
How a pandemic nudged Dettol, VLCC into new directions
ByNaini Thaker
Cherry Blossom shoe polish 'shines' after 10 years
ByRajiv Singh
Exclusive: Ranveer Singh to stop endorsing Durex
ByRajiv Singh
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3 principles for targeted innovation
ByINSEAD
Love, sex and duress: Durex recalls condoms on tear fear
ByRajiv Singh
Condom company masters social internet and wins in China
ByIMD Business School
Marico's Unique Paras Strategy
BySamar Srivastava
Harsh Agarwal: Indian Firms Can Match Up to MNCs
BySamar Srivastava
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Media Agencies Are On The Ropes
ByRohin Dharmakumar
What Lies Beneath
ByIndrajit Gupta

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