Fuqua School of Business
Fuqua School of Business
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Majority of publicly traded U.S. multinational firms use tax havens
Data suggests public scrutiny may influence whether firms disclose offshore subsidiaries
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Brands can boost their own reputations and sales by praising rivals
Complimenting a competitor makes brands seem warm and trustworthy, particularly with skeptical consumers
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The CMO Survey: Marketing leaders rise to direct digital transformation for their firms
Increasing investments also intensify pressure to demonstrate marketing's value
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Want to spend less time online? Time limits might backfire
Experiments suggest optional limits may actually increase time online
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Signs inflation looms and how to protect against a potential surge
Prof. Campbell Harvey analyzes a century of inflation episodes to guide new strategies
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GM Chair and CEO Mary Barra describes a year of innovation
How the firm pivoted to produce much-needed ventilators, all-electric vehicles
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5 Leadership insights from coach K that could work for any team
From Olympic gold medals to NCAA championships, Duke University Men's Basketball Head Coach Mike Krzyzewski is one of the most successful coaches of all time
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Launch prices for new drugs have doubled since 2005
Analysis suggests Medicare Part B reimbursement encourages high drug prices
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How short-term profits can mask a brand's long-term losses
Prof. Carl Mela explains the negative impact promotions can have on brand equity
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How studying biases about veterans could help improve their post-military careers
Prof. Aaron Kay says new research will help firms place vets in the right roles and environments