How Mensa turbo charges the growth of small, digital-first brands—Startup Circle

Mensa is a rare breed of startup. It raced to unicorn status in just six months and it's profitable. Founded by former Myntra CEO Ananth Narayanan in May 2021, the startup snaps up small, digital-first brands and then upgrades their product development, marketing or supply chain management using tech-based tools. In this episode of Startup Circle, Varsha Meghani of Forbes India catches up with Narayanan to find out how Mensa is different from Thrasio, the US-based company that pioneered the concept, competition in the space and plans for the future
Published: Feb 22, 2022