UpFront
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Our Top Reads of the Week
From 'Anita Kishore, Byju's acquisition queen behind its global deals' to 'Will the hopes of ASHA workers be realised', and 'Is India falling out of love with engineering?', here are the top reads of the week from Forbes India
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Why elite female athletes are turning away from major sponsors
A growing number of top women athletes, including Simone Biles and former Olympians, have been choosing to strike new types of deals with smaller activewear brands instead of traditional sponsors like Nike
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What if the unvaccinated can't be persuaded?
The unvaccinated often hold their views strongly, and many are making considered, cost-benefit calculations given how they weigh the risks of the virus, and the information sources they trust to inform them of those risks
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Over 600 million Indians have a smartphone. Star India wants Disney+ Hotstar to be on every one of them
Streaming service Disney+ Hotstar has been growing fast, and now the media house traditionally known for producing soap operas is adding to its repertoire to provide original content besides addressing sports and regional audiences
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Engineering seats at 10-year low: Are Indians falling out of love with engineering
Once considered a coveted faculty, engineering colleges and institutions are struggling to fill seats. Engineering college enrolment is down by more than 13 percent in the last 5 years. Here's a lowdown of how its fall from grace looking
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Why Turkey's regulators became such a problem for Google
The tension between Turkey and Google reflects how growing animosity toward Silicon Valley giants is popping up even in places like Turkey with little history of antitrust enforcement against the industry
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Biden seeks to revive vaccine effort with new rules and incentives
In a speech from the East Room of the White House, Biden effectively conceded that the worst-in-a-century viral scourge he once thought was under control had come roaring back, threatening public health and the economic recovery that is central to the promise of his presidency
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99 out of 100 of the world's most climate vulnerable cities are in Asia
With floods, wildfires, extreme temperature events across the globe, a report finds, as many as 1.4 billion people in 414 cities across the world are at high or extreme risk to a combination of pollution, dwindling water supplies, natural hazards, and more
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Sachin Tendulkar invests $2 million in JetSynthesys
The former India cricketer sees it as a logical culmination of his relationship with the Pune-based company with which he already has a joint venture, 100MB. The new partnership will go a long way in exploring the nascent gaming industry in India
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How tech won the pandemic and now may never lose
The combined stock market valuation of Apple, Alphabet, Nvidia, Tesla, Microsoft, Amazon and Facebook increased by about 70% to more than $10 trillion, roughly the size of the entire US stock market in 2002
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Loaded, and reloaded: How BlackBuck turned into a trucking unicorn
The B2B trucking platform built muscle, shed fat and focussed on SMEs to scale rapidly. It leveraged technology and offered solutions that addressed the typical pain points for both truckers and shippers