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Facebook Gets a Socially Relevant Status

Facebook COO Sheryl Sandberg and Johns Hopkins Hospital aim to increase organ donation in the USA

Published: Jun 29, 2013 06:17:44 AM IST
Updated: Jun 27, 2013 04:26:42 PM IST
Facebook Gets a Socially Relevant Status
Image: Kimberly White / Reuters

Facebook’s popularity can be leveraged for a greater good as shown by this initiative by its COO Sheryl Sandberg and Johns Hopkins Hospital. A study at John Hopkins University highlighted the increase in organ donation after Facebook users were enabled to share their donorship status on May 1, 2012. Sandberg and Andrew M Cameron, a transplant surgeon, jointly conceived this idea to address the acute shortage of organ donors in the US.

This has yielded results with 13,012 new donor registrations on the first day, a 21.2-fold increase on the average daily registrations.

India, too, faces a severe scarcity with more than 1,99,250 liver and 95,583 cornea transplant requirements going unmet each year.

With a community of 71 million active Facebook users, this initiative could be useful here too.

(This story appears in the 12 July, 2013 issue of Forbes India. To visit our Archives, click here.)

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  • Swati

    Does everything has to be shown off on facebook to gain popularity?

    on Jun 29, 2013
    • Samik

      Why can\'t you accept the new age PR strategies... Yes.... it needs to be published in FB, because millions are stuck to FB the whole day either for their PR or just for fun.

      on Sep 3, 2013