Some marketers in India are following global trends and defying category norms to bring women brand ambassadors on board. It helps in not just being more inclusive but also opening up a whole new consumer segment
The likes of Mercedes-Benz, Hyundai, Pernod Ricard India, Policybazaar, Blenders Pride, Equitas Small Finance Bank and many others have all added female celebrities to their endorsers’ roster. Representational Image: Shutterstock