I started covering corporates in 2007, and have written on business strategies, and on start-ups and entrepreneurs. At that time, the world economy was booming, and ghosts of the market crash of 2000 laid to rest. I write on the challenges facing Indian firms in the changing economic scenario that is characteristic of our times, and how they are devising innovative strategies and products to keep growing, and stay profitable in times good, not so good, and bad. I also write on the interesting an... Read More