Madhav Sheth

Gen Z are critical to the socio-economic fabric of the society. Being digital natives, they are highly individualistic, expressive, and prefer meaningful engagement with a brand. Here are three ways brands can capture their attention

Gaining a new customer because of the quality product is simpler than retaining a loyal one. Brands need to embrace the dynamic evolution of efforts to satisfy a faithful one

If ‘Make in India’ for Indians was a motto before, ‘Make in India for the World’ needs to become the steadfast new anthem now