Saumya Tewari

EV charging stations can potentially be an impactful outdoor advertising platform, giving brands access to an upwardly mobile, tech savvy and affluent urban consumer base

The pandemic accelerated ad-land's talent drain as employees sought better pay packages, work-life balance, and growth opportunities

Marketing is a dynamic field and the pandemic has just highlighted how much it changes, evolves and adapts, says Gaurav Sinha, head of marketing, Audi India

Auto brands are mainstreaming electric vehicles in marketing communications. Here's what some of the big brands are up to, and up against

A deep dive into the marketing strategy of the online beauty and fashion retailer that raked up a storm in the market. Part of its secret sauce is 3,055 social media influencers

Decoding how crypto exchanges are using mainstream and social media to fuel the cryptocurrency craze among more seasoned and young investors