Fuqua School of Business

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How companies can turn insults into assets

New research by Professor Keisha Cutright reveals how brands that reclaim unfair insults with confidence and humor can win over consumers

ByFuqua School of Business

Is private equity good for rescuing failed banks?

ByFuqua School of Business

Beyond A/B testing: Using AI to uncover what really works

ByFuqua School of Business

How simple rules can outsmart uncertainty

ByFuqua School of Business

Price coordination in the digital age: Do some companies collude in plain sight?

ByFuqua School of Business

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Want to keep talent? Offer more job variety

ByFuqua School of Business

Why Amazon's private labels hurt consumers more than third-party sellers

ByFuqua School of Business

How small firms could help build sustainable economies

ByFuqua School of Business

The root of financial advisor misconduct

ByFuqua School of Business

Why 'roasting' your customers may help your brand

ByFuqua School of Business

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How marketers can harness the power of 'callbacks'

ByFuqua School of Business

Professor says businesses can do the right thing and still prosper

ByFuqua School of Business

How to achieve sustainable supply chains

ByFuqua School of Business

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