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Covid-19: IPL brand value drops 22% in 2020

The brand value of the Indian Premier League (IPL) fell from $5.7 billion to $4.4 billion in 2020 amid the coronavirus outbreak; the brand value of most teams, barring Mumbai Indians, fell in 2020 com

By Forbes India
Feb 18, 2021, 15:09 IST1 min

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