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Debranding: The quiet revolution reshaping consumerism
Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting thoughtfully, companies can enrich the market and foster deeper connections with
ByIIM Kozhikode
How are middle managers falling down most often on employee inclusion?
ByHarvard Business School
Photo of the day: One man's trash is another man's treasure
ByForbes India
Why digital marketing budgets must include NFTs
ByPraphul Chandra
Do pixels have a taste? Coca-Cola believes so
ByAFPRelaxnews
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How Gold Spot became the most popular 'uncola' of its time in India
BySubodh Tagare,S Vejay Anand
Storyboard18 | Why esports and online gaming saw ad dollars influx in 2021
ByTasmayee Laha Roy
Storyboard18 | Marketers believe they write good briefs. Ad agency execs disagree
ByPriyanka Nair
Storyboard18 | How global advertising business reviews affect agencies in local markets
BySaumya Tewari & Priyanka Nair
AI powered marketing: A 5-stage path to success
ByDarden School of Business
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Paralympic Games: The toughest marketing pitch?
ByPriyanka Nair
Marketing and branding: How to build a strong brand identity
ByHarsh Pamnani
Live the moment to seize the moment: Lessons from the latest Fevicol ad
ByHarshil Karia
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