Harvard Business School
A decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers
Navigating complex relationships and understanding unwritten processes are among the many challenges of transitioning a family-owned business to the next generation. Len Schlesinger, Michael Raiche, and Roger Zhu discuss the dilemmas of a small Vietnamese restaurant in the case study "Pho Hoa Dorchester."
Walmart couldn't do it. Now it's Amazon's turn to break the theory of the "wheel of retailing." Can Amazon succeed? Is the wheel model even a helpful concept anymore? asks James Heskett.
Platform providers Rover.com, OpenBay, and Agora discussed "chicken-and-egg" and other challenges they face at a recent Digital Initiative event at Harvard Business School