The 1990s superstar made her 'second comeback' with Dedh Ishqiya, after her original comeback movie Aaja Nachle (2007) disappointed fans and critics alike. She also won critical acclaim for her performance in Gulaab Gang, but the movie was dubbed a flop. Her revenues continued to climb due to her TV appearances (she is a judge on Jhalak Dikhhla Jaa) and multiple brand endorsements.